# Ben Walker

> I get brands in front of more of the right people, and I build the system that catches it. Founder of The Zoom Agency (2013) and OpenGaps. London / US.

## About

Ben Walker founded The Zoom Agency in London in 2013 and still runs it. He also founded OpenGaps, a 12-week engagement that builds the operating system so marketing, sales, and ops run as one sequence. He was Head of Brand at Tinder in Spain, and he teaches at IE Business School.

The work is senior only. Six people, no layers. More than a decade and 100+ brands, across the UK, the US, and European markets. Local knowledge is the product, not a slide.

## Services

- [The Zoom Agency](https://mrbenwalker.com/services): brand, content, paid, community, and local market entry. Typical start is 90 days. Commercial terms via the fit call or thezoomagency.com.
- [OpenGaps](https://mrbenwalker.com/services): a 12-week engagement that builds the company operating system and leaves the team able to run it.
- [Growth diagnostic](https://mrbenwalker.com/services): paid. 90 minutes plus a written 90-day map you keep. The 15-minute fit call comes first and is free.

## Differentiators

- Field-tested, not theoretical. If it is not tested on a live P&L, it does not make it into the work.
- Outcome first, not billable hours.
- Senior only. You get the people on the site, not an account executive.

## Named work

- Atlantic Airways: 3x bookings into the Faroe Islands from London, New York, Barcelona, and Paris.
- Tinder, Bumble, Uber: Head of Brand at Tinder in Spain, then Bumble and Uber Eats in Barcelona.
- Guardian Glass, Leuchtturm1917, SATO: dealer demand, a community that changed the product, eight languages and still agency of record.
- Also in the book: Ruinart, Asahi, Peroni, Broil King, Ria Money Transfer.

References available on request.

## Key facts

- Founder: The Zoom Agency (est. 2013), OpenGaps
- Past: Head of Brand, Tinder Spain
- Teaches at: IE Business School
- Areas of expertise: brand strategy, performance marketing, market entry, demand generation, revenue operations, growth strategy
- Location: London / US
- Languages: English, Spanish

## Pages

- Home: https://mrbenwalker.com
- Services: https://mrbenwalker.com/services
- About: https://mrbenwalker.com/about
- Work: https://mrbenwalker.com/work
- Thesis: https://mrbenwalker.com/thesis
- Blog: https://mrbenwalker.com/blog
- Contact: https://mrbenwalker.com/contact
- Privacy and terms: https://mrbenwalker.com/privacy-and-terms

## Links

- LinkedIn: https://www.linkedin.com/in/bensroom
- X: https://x.com/bensroom
- Substack: https://bensroom.substack.com

- The Zoom Agency: https://www.thezoomagency.com
- OpenGaps: https://opengaps.com
- Featured: https://www.salesforce.com/eu/blog/doing-ai-well/

## Brand profiles

- [The Zoom Agency](https://mrbenwalker.com/brands/the-zoom-agency.md)
- [OpenGaps](https://mrbenwalker.com/brands/opengaps.md)

## Contact

Book a 15-minute fit call: https://mrbenwalker.com/contact